FirstReply
The first reply goes out before anyone opens a laptop.
Before the build
A lead arrives at 19:41 on a Friday. Whoever answers first usually wins the job. Right now that is a race between your phone and someone else's, and you are not always holding your phone.
How it works
- 01 Every inbound channel lands in one record — web form, missed call, text, referral email.
- 02 An auto-reply goes out immediately with a real next step, not an acknowledgement.
- 03 The lead routes by trade and territory to the person who can actually take it.
- 04 If nobody claims it inside the window, it escalates. Silence is not an outcome.
What you get
- A response clock on every lead, measured from arrival
- Source attribution that survives the handoff
- A claim log showing who took what, and when
Who runs this one
- Roofing Storm season triples the lead volume. The crew count stays the same.
- Mechanical, HVAC and plumbing Service calls and install jobs run on two rhythms and one whiteboard.
- Restoration The first four hours decide the job. The paperwork decides whether it gets paid.
- Real estate brokerage Twenty files in contract, one coordinator, and a deadline calendar in someone's head.
- Route-based service The route works until a truck goes down. Then it's a phone tree.
Start with FirstReply.
One call. We ask what breaks most often and tell you plainly whether this is the build that fixes it.